Agios Nikolaos on SUP: Impressive results in 2024. 10th Anniversary Event in 2025
Positive Tourism and Economic Impact of the Agios Nikolaos on SUP Event
Agios on SUP 2024 has once again confirmed its pivotal role in the tourism and economic development of the Agios Nikolaos region, achieving impressive results in both participation numbers and economic impact, while paving the way for the anniversary event in 2025.
The 2024 event in Agios Nikolaos achieved significant visitor attraction and positive exposure, strengthening the local economy and the region’s reputation as a premier sports tourism destination. Below are the valuable findings from the survey conducted among participants:
Visitor Traffic and Economic Impact
With an estimated total of 751 visitors, the event generated approximately €226,239.00 in direct participant expenditure, while the total economic boost for the region is calculated at €422,598.00. This results in an average stay expenditure per visitor, excluding transportation costs to Agios Nikolaos, of €562.69 or €136.55 per day – significantly higher (+56.6%) than the average daily expenditure of visitors to Crete (€87.2).
Visitor Expenditure
*Average daily expenditure (food and other needs): €63.45
*Accommodation cost per night: €73.10
*Average length of stay: 4.1 days
Visitor Satisfaction
Visitors rated their experience 4.5/5, indicating a positive experience with both the race organization and local services, which also received a high rating (4.4/5), with 89% indicating an intention to repeat their visit.
Impact Overview
a) Economic Dimension
- Significant boost to the local economy in a non-peak tourist season
- Higher average expenditure than the typical visitor
- Distribution of income across various sectors of the local economy
b) Tourism Development
- Contribution to the extension of the tourist season
- Strengthening international visibility of the destination
- Development of high-level sports tourism
c) Long-Term Benefits
- Generation of repeat visitation
- Enhancement of the destination’s brand name
- Attraction of high-spending visitors
- Development of specialized tourism product
Agios Nikolaos on SUP: 10 Years of Success & Development
Starting as a local event in 2015 and gradually evolving into an international institution, Agios Nikolaos on SUP, completing 10 years of dynamic presence, has established itself as a landmark event for the Agios Nikolaos region.
2025 marks the 10th anniversary of Agios Nikolaos on SUP, confirming its establishment as an institution with lasting positive impact on the economy, tourism, and the athletic community of the region. The development of sports tourism, the strengthening of the destination’s brand name, and the creation of repeat visitation constitute strong advantages for the event’s supporters.
The success of Agios Nikolaos on SUP demonstrates that sports can serve as a lever for tourism development, creating added value both for the local community and for the organizations investing in the event.
See you in 2025 for an even bigger SUP celebration!
May 3-4, 2025
ICF SUP WORLD RANKING EVENT
Hellenic Long Distance SUP Championship
Hellenic Technical SUP Cup
*See detailed survey responses & graphs here
**View the complete 2024 event presentation/report here: https://bit.ly/agiosonsup2024
